Two Sales Relationship Moves and One Gem You Should Keep to Yourself

Rayan Bannai
Sales Operations

Building relationships is key to any successful sales strategy. However, it's not just about getting what you want; it's also about giving. In fact, you should give, give, and give some more before you even think about selling. This may seem counterintuitive, but it's the best way to build long-lasting relationships with your clients.

Here are two key moves to help you build strong sales relationships:

  1. Give before you take: Don't just focus on what you can get out of the relationship. Instead, focus on what you can give. Offer your expertise, resources, and support to your clients before you even think about selling to them. This approach may take longer, but it will pay off in the long run.
  2. Set clear expectations: Make sure you are upfront with your clients about what they can expect from your product or service. Misleading your clients will only lead to disappointment and mistrust. Instead, be clear about what you can deliver and what the outcomes will be.

And now, for my gem:

"Is there anyone else you think I should speak to? Would love an intro if so."

Asking this simple question can open up a world of opportunities. Networking is crucial in sales, and this question can lead to warm introductions that can help you expand your reach exponentially.

However, there's one thing you should keep in mind: these tactics are not the only ones out there. There are many different strategies you can use to build strong sales relationships, but these are some of my favorites.

In conclusion, building strong relationships with your clients is essential for any successful sales strategy. By giving before you take, setting clear expectations, and networking effectively, you can build long-lasting relationships that will benefit both you and your clients. So, go out there and start building those relationships! But remember, keep this gem to yourself.

Rayan Bannai
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