The Biggest Mistake Businesses Make: Failing to Validate Their Products

Rayan Bannai
Founder @ Squared
Product Operations

Have you ever seen a business fail even though they had a great product? It's a common scenario. Many businesses invest months or even years building a product that they think is perfect, only to find that no one actually wants it. This is the biggest mistake businesses make - failing to validate their products.

The truth is, spending hours crafting the perfect product and waiting for the perfect moment won't guarantee success. Real-world validation is what really matters. You need to find out if your product solves a real problem and if people are willing to pay for it.

Here are some tips on how to validate your product:

  1. Find something consumers actually want. Before you start building your product, do your research. Find out if there's a market for it. Talk to potential customers, ask for their feedback, and see if they would be willing to pay for it.
  2. Make something that solves a real problem. Your product should solve a real problem that people are facing. Conduct market research and identify pain points that your product can address.
  3. Build a service people want to pay for. You need to create a product that people are willing to pay for. Research your competitors and see what they're offering. Identify gaps in the market and create a product that fills that void.

Remember, you don't need to spend all your time crafting the perfect product. Launch your product, test your service, and try your solution. Let the market guide the way. Don't wait until it's too late to validate your product.

The biggest mistake businesses make is failing to validate their products. Real-world validation is crucial to building a successful business. By following the tips outlined in this article, you can ensure that your product solves a real problem, meets the needs of your target market, and is something people are willing to pay for.

Rayan Bannai
Founder @ Squared
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