The Biggest Mistake Businesses Make When Building Products

Rayan Bannai
Founder @ Squared
Product Operations

As an entrepreneur, you may have spent months, or even years, developing the "perfect" product. You've sat in endless discussions, made countless revisions, and waited for the perfect moment to launch. But have you stopped to consider whether your target audience actually wants or needs your product?

This is a common mistake that many businesses make. They focus too much on creating the perfect product and forget about getting real-world validation. The truth is, building a great business requires more than just a perfect product. It requires creating something that solves a real problem and that people want to pay for.

So, before spending countless hours crafting the perfect product, you need to validate your idea. This means finding out whether there is a demand for your product or service. Conduct market research, survey your target audience, and get feedback from potential customers.

Once you have validated your idea, it's time to launch your product. Don't wait for the perfect moment – launch it and let the market guide the way. Collect feedback, analyse data, and make adjustments as needed. Remember, real-world validation is what really matters.

The biggest mistake businesses make when building products is focusing too much on creating the perfect product without validating their idea first. Instead of spending months crafting the perfect product, focus on finding something consumers actually want and building a service people want to pay for. By doing so, you'll be on the path to building a successful business.

Rayan Bannai
Founder @ Squared
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