Why Focusing on Operations is Essential for Start-up Success

Rayan Bannai
Founder @ Squared
Internal Operations

As someone who has immense respect for start-up founders, I've seen them make a common mistake time and time again. They get caught up in bringing in new clients, signing massive contracts, and raising huge amounts of capital. However, these things are not as important as having the fundamentals of the business nailed down. In this blog, I'll explain why focusing on operations is essential for start-up success and how you can avoid falling into the same trap.

Know Your Customer Experience

One of the essential things that start-ups overlook is the customer experience. It's crucial to see your company from the customer's point of view and examine your operations from a new perspective. Understanding the customer journey, having customer-friendly processes, and automating some of these processes are crucial elements of a successful start-up. Knowing your customer experience is not only important, but it's also essential to your business's success.

Know Which Lever Does What

Knowing your processes and systems intimately is another critical aspect that founders often overlook. You should know which strategies you have in place, which processes you've implemented, what outcomes you're working towards, and most importantly, how they work and how to operate them. Achieving scale without having tried and tested operations is like building a house on a foundation of sand. On the other hand, a firm foundation results in a best-in-class product accompanied by an operational-focused and tested solution. This strong foundation is often the most successful way to scale your start-up.


In conclusion, while bringing in new clients, signing massive contracts, and raising capital are essential for start-up success, they are not as important as nailing down the fundamentals of your business. Focusing on operations, knowing your customer experience, and knowing which lever does what are crucial elements that founders need to focus on to achieve success. So, if you're a start-up founder, make sure you focus on your operations to build a strong foundation for your business to stand proudly on.

Rayan Bannai
Founder @ Squared
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