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Disney on Ice

Rayan Bannai
December 7, 2022
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Disney on Ice ⛸️

You won't be disappointed.

If you want to learn how to dissociate the value of money when there is a demand for a product, this is where to go.

Bag of popcorn kernels at Sainsbury's: £1.45

Popped Disney-branded bag of kernels at Resorts World: £15 🍿

Sure there might be some extra labour added here, not £15 worth.

I'm not a parent, so won't discuss the manipulative impacts the kiosks had on children; but BOY were there queues and queues and queues of people buying.

SO. The next time you think about your pricing, understand the context and environment that you're selling in. Your price in London, might not be the same around the world. In Reykjavik, it might be a bargain!

Water at a mountaintop stream might be abundant, but scarce in the desert.

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Rayan Bannai
11 Jan 2022