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What if I said money COULD grow on trees.

Rayan Bannai
December 2, 2022
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What if I said money COULD grow on trees.

๐ŸŒ Your commercial lead in your business might set the strategy.

๐Ÿน Your Head of Sales might set your targets.

๐ŸŒฑ Your Account Manager might grow the account.But who makes sure it all fits together?

๐Ÿ•น๏ธ Introducing Revenue Operations. (or RevOps)

It can be quite an extensive function, but Iโ€™ll shorten my top areas for you:

1. Data and Analytics - Measure it, Monitor it, Optimise and repeat. How aware are you of your conversion? What about your customer lifetime values? (THE BRANCHES AND LEAVES) ๐ŸŒฟ

2. Process and Automation - the difference between a CRM and not is massive. Does that mean you just go and slap on a big bill from Hubspot or Salesforce? No. Understanding what youโ€™re solving is necessary first. Initially it might just be ensuring your form automatically fills up a G-sheet. (THE TRUNK) ๐Ÿชต

3. Operational strategy and the common goal - are your SDR and BDM informed in each others functions; what is the client experience. In a heavy world of selling, your client wants to feel little friction. Lots of value. And become a promoter of everything about your business. (THE ROOTS) ๐Ÿ’ง

โ€

RevOps is your Money Tree. ๐ŸŒณ

โ€

How synced are your revenue operations?

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Rayan Bannai
11 Jan 2022