What if I said money COULD grow on trees.
🌍 Your commercial lead in your business might set the strategy.
🏹 Your Head of Sales might set your targets.
🌱 Your Account Manager might grow the account.But who makes sure it all fits together?
🕹️ Introducing Revenue Operations. (or RevOps)
It can be quite an extensive function, but I’ll shorten my top areas for you:
1. Data and Analytics - Measure it, Monitor it, Optimise and repeat. How aware are you of your conversion? What about your customer lifetime values? (THE BRANCHES AND LEAVES) 🌿
2. Process and Automation - the difference between a CRM and not is massive. Does that mean you just go and slap on a big bill from Hubspot or Salesforce? No. Understanding what you’re solving is necessary first. Initially it might just be ensuring your form automatically fills up a G-sheet. (THE TRUNK) 🪵
3. Operational strategy and the common goal - are your SDR and BDM informed in each others functions; what is the client experience. In a heavy world of selling, your client wants to feel little friction. Lots of value. And become a promoter of everything about your business. (THE ROOTS) 💧
RevOps is your Money Tree. 🌳
How synced are your revenue operations?